Si Habibi
Old El Paso
The video for Old El Paso was created with the objective of introducing Mexican cuisine to the Saudi market
and promoting the brand's product range as an alternative to mundane dinner options.
The video features a lively jingle, composed to highlight the brand's offerings and build its identity through an infectious earworm. Using an authentic mariachi band, the jingle was recorded and paired with stunning visuals of the food in a festive and celebratory setting, perfectly capturing the essence of a true Mexican fiesta.
The video editing was done with great attention to detail to ensure that the final product was not only visually appealing
but also perfectly matched the energy and excitement of the jingle, resulting in a high-quality video that perfectly
encapsulates the Old El Paso brand.
Our video for Old El Paso caught the attention of Campaign Middle East, one of the leading marketing and advertising industry publication.
The article highlights our successful execution of the campaign objective - to penetrate the Saudi market with Mexican cuisine as an alternative to dull and repetitive dinners.
We're thrilled to have our work recognized and featured in such a prestigious publication!
This recognition of the campaign speaks to its high-quality production value and successful execution of the campaign objectives.
